A code must consist of:
• a set of signs which carry meaning
• a set of agreed rules for combining those signs together
Types of Media Codes in Opening Sequences:
- Technical Codes
- Symbolical Codes
- Written Codes
Technical Codes: camera techniques, framing, depth of field, lighting and exposure and
juxtaposition.
Symbolical Codes: which refer to objects, setting, body
language, clothing and colour.
Written Codes: in the form of
headlines, captions, speech bubbles and language style.
Conventions
.the media produces meaning by using conventions
• audiences produce meaning from the interaction of the conventional material in the
text, and their understanding of convention.
They often:
- Introduce the production company/stars/directors and genre
-Set up an Enigma
-Introduce the key themes
-Introduce a main charcter or not
-Contain either a lot of dialogue or none at all
-Introduce the narrative and Ideologies
-Start off with a montage
-The tile of the film
-Credits/director/producer/editor etc
-The music/sound
Conventions
.the media produces meaning by using conventions
• audiences produce meaning from the interaction of the conventional material in the
text, and their understanding of convention.
They often:
- Introduce the production company/stars/directors and genre
-Set up an Enigma
-Introduce the key themes
-Introduce a main charcter or not
-Contain either a lot of dialogue or none at all
-Introduce the narrative and Ideologies
-Start off with a montage
-The tile of the film
-Credits/director/producer/editor etc
-The music/sound
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